Analysis of the French market and the commercial and viability of your business, this is the primary focus of the Marketing work in this first phase.
KOLY Expansion will analyze the specific and concrete aspects of your sector of activity, the product offer and the customer demand, the product environment and the applicable legislation, to help you comprehend the needs of your potential clients and to fully understand the market and the direct competition. We know how important it is to know the French market so that the internationalization of your business succeeds.
KOLY Expansion will support you in the internationalization of your business, bringing you end-to-end solutions. We begin by defining the Marketing strategy that your business will deploy in France.
We will determine the fundamentals of marketing that will help you best adapt to the market and best satisfy the needs of your French customers.
KOLY Expansion will assist you in defining the target customers, planning your marketing strategy and measuring its impact.
- Selection of the range of products to be marketed in France
- Setting sale prices
- Adaptation of packaging
- Definition of the Marketing budgets
- Participation in trade shows and fairs
We will provide you with a detailed synopsis of the set of actions to be taken in your country before exporting to France. At KOLY Expansion, we map out and create a plan for all the details necessary to ensure the successful marketing of your products in France: logistics, warehousing, customer delivery, incoming customer calls, quality control, refunds, after sales service, payment conditions, tax domiciliation … We are skilled and experienced in all aspects of internationalization, so there will be no loose ends. In this phase, we will also define with you, which operations will need to be carried out internally for the export business and which will be performed by KOLY Expansion’s consultants.
At KOLY Expansion we want to ensure the flow of your goods from the production phase to the final delivery to your customers and on to after sales service. To do so, we will analyze the production process, warehousing and inventory, customer delivery process and after sales service (refunds, product returns, guarantees and warranties, etc.).
In this phase, we will define, together with the exporting company, the plan which will evaluate the human and financial resources necessary, and set a schedule for the completion of all the corresponding actions under consideration (warehousing and logistics, product returns, adaptation of web sites, rewriting content in French, etc.). This schedule will serve to prepare all the operational elements to ensure successful implementation.
At KOLY Expansion we offer solutions to help you to market and sell your products and services optimally in France. We will analyze the most appropriate distribution and sales channels and determine the means necessary to assure sales (web site in French, warehouses, stores, franchises, others solutions…).
The Business Plan must be rolled out in close conformity with the previously defined plan and process. We must be ready to anticipate any potential dysfunctions and make any necessary changes to those aspects that need to be modified to be more effective. We can then make the changes needed to improve optimization of your resources and results.
KOLY Expansion’s legal assistance and advice will provide support for operational management in areas that include fiscal, postal and telephony domiciliation, VAT management, etc… The final objective is to optimize the resources allocated to the exportation process and to improve the operation’s results.